Unjust Enrichment and Reputation Laundering in the Hospitality Sector

A Forced Takeover and an Engineered Success

A previously construction-focused entity with no prior hospitality expertise orchestrated a forced takeover of a thriving tourism business, misappropriating assets, operational know-how, and an established client base. This illicit acquisition allowed the entity to rapidly transform into a key player in the hospitality industry.

How an Engineered Flywheel of Success Was Built

Their expansion was not organic—it was built on a foundation of misappropriated resources and deceptive financial practices, including:

• Illegitimate Business Takeover: The unlawful acquisition of tourism assets and an established business model.
• Exploitation of a Regional Tax Scheme: Leveraging a special investment incentive meant for economic reinvestment to secure funding under false pretenses.
• Rapid Brand Expansion: Establishing new hospitality brands and positioning them as ethical, innovative leaders.
• Greenwashing & Virtue Signaling: Creating a false narrative of sustainability, job creation, and social responsibility.
• Institutional & Financial Endorsements: Securing grants, awards, and public funding by presenting an illusion of legitimate growth.

Reputation Laundering and the Illusion of Success

The takeover was followed by a calculated effort to whitewash the origins of this sudden success. Industry awards, government-backed recognitions, and media endorsements were secured to reinforce the narrative of responsible corporate leadership. This carefully curated image helped attract further investment, institutional backing, and public goodwill.

Conclusion: A Call for Restitution & Transparency

The success of this hospitality group is entirely illegitimate, resting on unlawfully acquired assets, financial misrepresentation, and strategic reputation laundering. The true cost of this expansion was borne by the rightful owners of the misappropriated business, who were stripped of their property, income, and future opportunities. Justice demands:

• Accountability for unjust enrichment and the return of misappropriated assets.
• Public awareness to expose the fraudulent foundations of this rise.
• A dismantling of the fabricated sustainability and ethics narrative that enables continued deception.

What is presented as an entrepreneurial success story is, in reality, a case study in corporate misappropriation, tax abuse, and systemic deception.

Signed,
Gil Marer
Sun Rock

Whistleblower Disclaimer: This document is shared in the interest of transparency, accountability, and corporate integrity. The facts presented are based on documented evidence and whistleblower disclosures. Any attempt to suppress, retaliate, or undermine this disclosure constitutes an infringement on whistleblower protections under applicable laws in Spain, the UK, and the EU.